Together we define the initial situation and ensure a collective understanding of all persons involved. We elicit the problem to be solved from the customer's point of view and enter into direct discussion with him. We analyze his needs and learn to prioritize the really important aspects.
Our next goal is to define a conceptual framework from the insights we have gathered. Playfully, we develop user personas and product user stories that help us define our target group more precisely. The previous preliminary work now helps us to create a disruptive concept and a clearly recognizable USP.
Next, we translate the theoretical findings into a tangible prototype. There are no limits to creativity here, but the important thing is that the focus is on creating a pattern that is plausible for the customer. In the last phase, we finally present our first prototype and get direct customer feedback from our pre-defined target group.
Contact us and let us advise you in a non-binding strategy discussion.